Glo Forward: Phoebe Janovic

Jan 29, 2025

This week on Glo Forward, we’re delighted to feature Phoebe Janovic, the creative mind and Founder of PJs by PJ, a brand that brings style and comfort to the sleepwear game. Phoebe’s dedication to creating what she wished existed has shaped her journey as an entrepreneur, and her thoughtful approach to self-care is just as inspiring. From her love of Pilates to her ultimate "everything shower" reset, Phoebe shares how she balances running a business with prioritizing wellness and joy. Dive into this week’s profile to learn more about her daily rituals, favorite mantras, and the advice she’d give her younger self—it’s the perfect blend of inspiration and comfort.

Phoebe Janovic of PJs by PJ

What is one thing you love about yourself?

I absolutely love how well my hair holds styling! I feel so fortunate to have inherited this trait from my mom - it's truly been such a blessing for someone in the sleepwear industry who needs to look put together for meetings and photoshoots!

What does self-care look like to you on a free day?

On my free days, I love to totally splurge on myself - usually with a facial or massage, followed by what I call an "everything shower" where I do all my beauty rituals. It's my ultimate reset button!

Favorite mantra?

"Create the things you wish existed" - it's actually what inspired me to start PJs by PJ!

What's one daily ritual you never skip?

I absolutely cannot skip water flossing and tongue scraping - it's non-negotiable in my routine! Oral hygiene is such an underrated form of self-care.

How do you unwind after a long day?

A hot shower is my go-to, paired with either Giggly Squad or The Toast Podcast. There's something so relaxing about combining physical warmth with lighthearted entertainment.

Do you pack for a trip in advance or save it for a last minute scramble?

I'm definitely a plan-ahead packer! I try on outfits and take photos of different combinations before trips. This way, I can easily get dressed while traveling without stressing about pairing pieces - it's such a time-saver!

What's your go-to wellness practice when you're feeling stressed or overwhelmed?

Acupuncture is my absolute savior when stress hits - I swear by WTHN. It's been such a game-changer for managing the pressures of running a business.

What role does fitness play in your self-care routine?

I'm a huge Pilates enthusiast! Even when motivation is low, I never regret showing up for a class. When I need something more intense, I'll hit up Barry's or F45 Bootcamp for a serious sweat session.

Do you have a favorite skincare or body care product you can't live without?

Two absolute must-haves: the Kiehl's Squalene mask for that extra hydration boost, and Caudalie beauty elixir - they're both permanent fixtures in my skincare routine.

What's one piece of advice you would give to your younger self?

I would tell my younger self to focus more on what you truly love and seize every opportunity to pursue those passions. Life moves quickly, and there's no time like the present to chase your dreams - as cheesy as that sounds, it's how PJs by PJ came to be!

Phoebe Janovic’s story is a wonderful reminder to chase your dreams while taking time to care for yourself along the way. Her journey from dreamer to founder of PJs by PJ shows that when you create what you wish existed, amazing things can happen.

If Phoebe’s insights inspired you, share this profile with someone who could use a little encouragement, and check out our body care essentials at Doc & Glo to elevate your own self-care routine.

Let’s keep celebrating the rituals and inspirations that help us shine, even in our coziest moments!