Glo Forward: Amy Liu

This week on Glo Forward, we’re excited to feature Amy Liu, the inspiring founder of Tower 28 Beauty. Amy’s journey is a powerful reminder that resilience, self-trust, and evolution are key to building a life – and a brand – you love. 

From her early days overcoming fear as an entrepreneur to her approach to self-care, motherhood, and leadership, Amy shares honest insights into creating balance and embracing change.

Get ready to be inspired by her perspective on growth, gratitude, and carving out your own path.

What is one thing you love about yourself? 

One thing I love about myself is my ability to face my fears head-on – which didn’t happen overnight! I used to let doubts hold me back in my early days as an entrepreneur, but I learned to embrace those fears and work through them. In general, I believe in evolution and try to get better every day. I really believe that if you just show up for yourself everyday, you get closer to the goal.

What does self-care look like to you on a free day? 

Over the years, time has become more and more precious. As a result, I’ve essentially forced myself to become a morning person. Even on a “free day,” I’ll walk up naturally around 5:00am, and I honestly relish that time to really be along with my thoughts. After some coffee and quiet time, I’ll take our dog Luigi on a leisurely walk in our area, which has a lot of hills and great hiking trails. I love listening to a podcast while I walk him, and I return feeling inspired and refreshed!

What is your favorite mantra?

I love the saying “rejection is redirection.” I often turn to it as a reminder to stay in tune with my emotions and to embrace change – an important mindset to have, both as a brand founder and as a mom of three growing kids!

What’s one daily ritual you never skip?

I’ll never skip my skincare routine. We’re constantly developing new products, so I love using this time to test out the latest iterations – all while sticking to my daily holy grail products such as our SOS Rescue Spray, which keeps my eczema flare-ups at bay. 

How do you unwind after a long day?

Spending quality time with my family is very grounding, and so important. We’ll walk the dog, cook dinner together, and just hear about everyone’s days: the good, the bad and the ugly. After our kids are in bed, my husband and I will take that time to catch up and reconnect with each other – which really recharges my batteries after a long day. I’m so grateful that I married my best friend! We also intentionally do not have a TV in our bedroom to make sure we keep talking to each other! 

Do you pack for a trip in advance or save it for a last minute scramble? 

I’d love to say that I’m a very organized packer, planning out an outfit for every leg of the trip, but the reality is I’m usually throwing things into a suitcase and hoping for the best! 

What’s your go-to wellness practice when you’re feeling stressed or overwhelmed?

When work gets the best of me, I try my best to take a step back and count my blessings. From my incredible team who inspires me every day, to my family and friends, there is so much to be grateful for. 

What role does fitness play in your self-care routine?

Living in LA, there is no shortage of workout classes! After a lot of trial and error, I’ve found that I gravitate towards programs like The Sculpt Society with Megan Roup that are accessible anytime, anywhere. If I’m going to work out, I want it to be fun and energizing – not draining!

I also love pilates!

Do you have a favorite skincare or body care product you can’t live without?

Our anti-inflammatory and antibacterial SOS Rescue Spray is the ultimate skin and body care essential I can’t live without. It keeps my eczema in check from head to toe, and with three kids, I never leave home without it. It’s my go-to for all kinds of emergencies—sunburns, cuts, scrapes, rashes, you name it!

The new SOS Gel Cleanser has also recently earned a prime position in my routine -- I already can’t imagine going without it! For years, I’d been searching for a gel cleanser that actually removes makeup (even my mineral sunscreen), without stripping. 

What’s one piece of advice you would give to your younger self? 

You can have it all, you just can’t have it all at once! Life has its seasons and I wish I didn’t stress out so much. It’s easy to stress out and become overwhelmed thinking about the big picture, but it’s so important to focus on the present, savor the journey, and celebrate every win (big or small).

Amy Liu’s story reminds us that success isn’t about perfection – it’s about showing up every day, embracing the ups and downs, and staying rooted in gratitude. Whether it’s facing challenges head-on or finding peace in small daily rituals, Amy’s approach encourages all of us to slow down, savor the journey, and trust ourselves along the way.

If Amy’s words resonated with you, share this Glo Forward feature with someone who might need it – and don’t forget to explore more of our self-care essentials at Doc & Glo.

Together, let’s keep glo'ing, growing, and lifting each other up.